A recent research has been conducted on different hues to study their effect on human’s emotions, which should definitely be considered by artists in their fine art and prints. Color is not used exclusively to represent the real color of an object, but it’s also used to influence people seeing the artwork and their emotional response towards the art. Breathing Color has explained this in a simple way, by displaying the same painting in different color hues.
Photo Credit: Breathing Color
The painting was originally made in golden tones, which enhances the classic beauty of the woman, with a touch of turquoise to enhance the contrast, so that the perception would be more interesting than monochrome. The turquoise has a low saturation to avoid attention drawing from the main subject in the painting, which is the head and the shoulders. The viewers feel towards this painting was as if they are looking at something that is timeless, rich and connected to them, because gold and brown care earthy.
Let’s see how the same painting when seen in different hues can direct the viewer’s emotions.
YELLOW
Photo Credit: Breathing Color
This high intensity color brings energy, excitement and intelligence. The high saturation combined with delicate misty yellow drives away the tranquillity feel. This also drives visual attention, as it’s a close color to pure white.
ORANGE
Photo Credit: Breathing Color
Happiness. The most festive color, a fair mix between yellow and red, combining both the yellow’s energetic excitement and the red’s passionate warmth.
RED
Photo Credit: Breathing Color
Warmth, passion and friendliness. Shades of red in portraits will let viewers responds warmly and passionately. Make sure when and where to use red in your work, as it can also be used to show violence and blood.
PURPLE
Photo Credit: Breathing Color
Elegance and royalty. This color also expresses a modern and healthy mood. Purple can add a seductive mystery to an image, and when used in lighter values, it can add freshness and vitality when viewing a portrait of children and elderly people.
BLUE
Photo Credit: Breathing Color
Just like red, this color can take you to different moods depending on how it is being used. From a chilling and peaceful feel to coldness and loneliness, according to the environment.
Blue, like red, is a color that can lead the viewer to different places depending on how you use it. Blue is cool, relaxed and contemporary. It is a peaceful color when used in peaceful images, like a photograph of bride in the moonlight. However, it enhances cold, loneliness and bitterness if the subject or environment is leans in that direction.
GREEN
Photo Credit: Breathing Color
It brings hope, a promise of renewal and passion to a new life. A color that is “alive” and adds faith to your image.
MONOCHROME
Photo Credit: Breathing Color
This is a popular trend in photography, with the grey scales going more modern, while the brown is friendlier and adds some antiquity to the image.
SATURATION
Photo Credit: Breathing Color
This affects how viewers feel your image, with the rich saturation making the image more intense and brave, while the pastels are innocent and delicate.
With a good understanding of the different elements of art like value, color, contrast and other factors, an artist can create compelling and interesting images that deliver a message. While not every image should contain the different elements, it’s important to decide which elements are needed in the image to deliver the right message to the viewer, understanding what would work and what wouldn’t.
Source: DES-pl
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